I LOVE YOUR MUM

I LOVE NY was designed in 1977 by Milton Glazer, my version plays on the assumed knowledge that NY stands for New York and replaces it with YM.

YM is not a commonly known acronym causing the reader to ask what it stands for. 

The answer is Your Mum and so in asking the viewer has created the space for a joke / insult where before there was none.

Signed and printed on 300gsm paper